Mutiny Branding
For Mutiny Branding, a bold B2B branding agency, I was brought on to help expand and systematize their evolving visual language during a major website redesign.
With their spark logo symbolizing breakthrough—a flashpoint of collective momentum—I created a cohesive library of custom imagery and icons. My work focused on developing a scalable system for hero images and blog visuals, all designed within Figma with clearly defined rules. This ensures future designers can easily replicate and evolve the visual style, keeping consistency across Mutiny’s growing digital presence.
Round 1
In the first round, I focused on completing a full visual audit of Mutiny’s existing branding and performing a exploratory of new layouts that were bold but simple, focusing on ease
of future applications and staying within the existing visual language.
Round 2
In the round two, the clients shared they wanted to have entirely new imagery focused around photography, introducing textures and hand-written elements, and communicating the idea of “breaking through”. These were tailored to the creative articles and blog posts within their agency’s catalogue.
