MUTINY BRANDING
MUTINY BRANDING
For Mutiny Branding, a bold B2B branding agency, I was brought on to help expand and systematize their evolving visual language during a major website redesign. With their spark logo symbolizing breakthrough—a flashpoint of collective momentum—I created a cohesive library of custom imagery and icons. My work focused on developing a scalable system for hero images and blog visuals, all designed within Figma with clearly defined rules. This ensures future designers can easily replicate and evolve the visual style, keeping consistency across Mutiny’s growing digital presence.
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— Figma
— Digital Illustration
— Layout
— Art Direction
— Brand Design
Round 1
In the first round, I focused on completing a full audit of Mutiny’s branding and using the existing brand imagery to explore new layouts that were bold but simple, focusing on ease of future applications and staying within the existing Mutiny language.
Round 2
In the final round, Mutiny shared they wanted to have entirely new imagery focused around photography, “breaking through” and the introduction of textures and hand-written elements. These were tailored to communicate the title of specific articles and pages within their website.
