"Someday is Here" is a podcast tailored for Asian American and Pacific Islander women. Hosted by Vivian Mabuni, the podcast features AAPI guests, exploring their heritage, histories, and leadership lessons. With a track record of 5 seasons, 50 episodes, and 3 live in-person events, the SIH brand has garnered widespread acclaim.

My role encompassed establishing the podcast's initial branding, crafting a comprehensive style guide, and defining the design direction for the Someday is Here brand. I assumed responsibility for refining the social media strategy, elevating the podcast's visual identity across platforms, and played a pivotal role in coordinating live events, creating custom merchandise for attendees, and creating digital assets for enhanced attendee experience.